bageyalu,名车标志图片,商丘师范学院教务网
|
References
Armstrong, K. (2001). Principles of marketing. NJ: Prentice-Hall, inc, 335-368.
Evert, S. et al. (2016). A distributional approach to open questions in market research. Computers in Industry, 78(5), 16-28.
Kearney, C. (2012). Emerging markets research: trends, issues and future directions. Emerging Markets Review, 13(2), 159-183.
Kotler, P. (2008). Marketing management. NJ: Prentice-Hall, inc, 305-345.
Lauterborn, B. (1990). New marketing litany: four Ps passé: C-words take over. Advertising Age, 61(41), 26.
McCarthy, E. J. (1960). Basic marketing, a managerial approach. IL: Richard D. Irwin, 235-338.
Palmer, A. (2004). Introduction to marketing - theory and practice. UK: Oxford University Press, 157-189.
Payne, A. (2008). Relationship marketing for competitive. Oxford: CIM/Butterworth-Heinemaan, 68-79.
Pun, H. and Heese, H. S. (2015). A note on budget allocation for market research and advertising. International Journal of Production Economics, 166(8), 85-89.
Schultz, D. E. (2001). Marketers: bid farewell to strategy based on old 4Ps. Marketing News, 35(2), 7.
Shi, F. (2015). Endogenous timing, market research, and demand uncertainty. Operations Research Letters, 43(5), 495-497.
Yang, X. et al. (2017). Competitive retailer strategies for new market research, entry and positioning decisions. Journal of Retailing, 93(2), 172-186.
|
