英国代写assignment SECTION 2: TUTOR TO COMPLETE: COMMENT & GENERAL ASSESSMENT
Presentation of assignment and clarity of expression
Presentation shows a
polished, coherent
structure. Thoughts and
ideas are clearly
expressed. Fluent
Presentation carefully
and logically organised.
Thoughts and ideas
clearly expressed.
Presentation satisfactory
showing organisation
and coherence.
Language mainly fluent.
Presentation shows an
attempt to organise in a
logical manner. Meaning
apparent, but language
not always fluent.
Presentation is
disorganised. Purpose
and meaning of
assignment is unclear
and/or is poorly
expressed.
x Tutor to mark by inserting a X in
the appropriate box.
Attention to the
purpose of the
assignment
Has addressed the
purpose of the
assignment
comprehensively and
imaginatively.
Has addressed the
purpose of the
assignment coherently
and with some attempt
to demonstrate
imagination.
Has address the
purpose of the
assignment.
Some of the answer
responds to the purpose
of the question.
Answer fails to address
the question set.
x Tutor to mark by inserting a X in
the appropriate box.
Critical analysis of
literature/theory
The assignment
demonstrates application
of critical analysis.
Arguments are well
integrated.
Clear application of
theory through critical
analysis of the topic
area.
Demonstrates some
critical analysis of
relevant theory.
Limited evidence of
critical analysis.
Tendency towards
description.
Lacks critical analysis of
theory. Purely
descriptive.
x Tutor to mark by inserting a X in
the appropriate box.
Illustrations: Use of
examples/evidence.
Appropriate examples
are fully and reliably
integrated and
evaluated.
Some use of examples.
Well integrated and
evaluated.
Some use of examples.
Some integration and
evaluation attempted.
A little use of examples.
Little integration and
evaluation.
Very little use of
examples. No
evaluations.
x Tutor to mark by inserting a X in
the appropriate box.
Conclusions.
Analytical and clear
conclusions well
grounded in theory and
literature showing
reflection upon key
issues.
Good understanding
shown in summary of
arguments based in
theory/literature.
Some evidence of the
conclusion being
supported by
theory/literature.
Limited conclusions only
partially grounded n
theory/literature.
None or unsubstantiated
conclusions.
x Tutor to mark by inserting a X in
the appropriate box.
Comments (first and second markers):
This report is professionally presented, with good justifications given throughout. Your
background literature is comprehensive and helps refine the problem definition of the
research. Your aim and objectives are well-defined and organized in a logical sequence. In
general, your methodology is suitable for the context of the study and you have provided a
clear rationale for their uses. Your findings are very interesting and you have attempted to go
beyond a descriptive level of analysis to consider how language and discourse are used.
However, you need to provide more substantial recommendations for your client. Lastly, you
need to revisit your research objectives and answer them. Otherwise, a very commendable
effort. Well done.
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Tutor marking this assignment
Date of marking
(dd.mm.yyyy)
Mark Awarded Grade Awarded
Ai-Ling Lai 13/1/10 75% A Grade
SECTION 3: STUDENT’S ASSIGNMENT (TO BE COMPLETED BY
STUDENT)
WORD COUNT. To include everything except the AGC Form, references and
appendices.
No of words = 3,382
Student to insert assignment below:
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Universities UK
09
Attitudes to Debt
Marketing Research Assignment
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Contents
Cover Page ………….................................................................................................................... 3
Part 1: UUK Marketing Research Report
Background Literature & Research Problems
The Information Gap & Existing Research..................................................... 5
Secondary Research & PEST Analysis ............................................................ 5
Marketing Decision Problem........................................................................... 6
Marketing Research Problem......................................................................... 6
Research Aims & Objectives........................................................................... 6
Evaluation of Research Design
Nature of Research .......................................................................................... 7
Data Collection Methods & Procedure ........................................................ 8
Data Analysis Methods .................................................................................... 8
Limitations & Evaluations ................................................................................. 8
Research Findings and Discussions
Introduction....................................................................................................... 9
Key Theme 1...................................................................................................... 9
Key theme 2 .................................................................................................... 10
Key Theme 3.................................................................................................... 11
Key Theme 4.................................................................................................... 11
Conclusion................................................................................................................... 13
Bibliography ............................................................................................................... 13
Appendices
Focus Group Interview Guide .................................................................................. 15
Focus Group Transcript .............................................................................................. 17
Focus Group Props .................................................................................................... 25
Focus Group Sample Consent Form....................................................................... 27
Interview Transcript.................................................................................................... 28
Researcher’s Preconceptions.................................................................................. 34
Questionnaire Design for Further Research ........................................................... 34
Part 2: Essay
Introduction..................................................................................................... 36
Literature Review............................................................................................ 36
Key Arguments................................................................................................ 37
Conclusion....................................................................................................... 38
Bibliography..................................................................................................... 38
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Background Literature and Research Problems
The Information Gap & Existing Research
Universities UK (UUK) have identified that there is an information gap in terms of
“current and potential” postgraduate students’ attitudes towards debt (Client’s Brief,
2009). UUK have already conducted a piece of research on student attitudes to
debt in the undergraduate area; amongst school leavers and college students
looking to enter an HE course (Callender, 2002). The study was undertaken using
postal surveys and focus groups of students from various universities (ibid.). Callender
& Jackson (2004) undertook a similar study, but only used quantitative data
collection methods, in the form of questionnaires. Bolton (2009) also used purely
quantitative data; with pre-coded questions answered with a Likert scale (Baines &
Chansarkar, 2002). Whilst these studies are informative in terms of general attitudes
towards debt and methodology, it is clear that there has not been a specialist study
of the aforementioned current and potential postgraduate students.
Table 1: Key Findings of Secondary Research & PEST Analysis
Political
· Government cap on
undergraduate admissions to
stem the rising costs of student
loans. – And so the implications
on postrgads are??? Be specific
Economic
· The global recession has led to surge in
university applications (see
technological).
· Funding for postgraduate study is often
limited; therefore the level of debt
incurred is often great and loans are
only available from high street banks for
some (The Independent, Accessed 15th
November, 2009)
· There have been cases of students who |
