您申请的老师：
论文题目：Major project
论文语种：英文
您的研究方向：会计
是否有数据处理要求：否
您的国家：澳大利亚
您的学校背景：一般
要求字数：3500
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：
Major Report 30% of Assessment
Assessment: International Marketing Report - Introducing a confectionery brand to a country of your choice.
The report can be completed on either an individual or group basis (maximum of 3 people per group). If you choose to complete the report on an individual basis, the word limit and marking criteria is the same. For students enrolled on campus, groups must be from the same tutorial.
Word Limit: Up to 3500 words
Mark Allocation:
Demonstration of understanding concepts from international marketing – 20 %
Application of concepts from international marketing – 20%
Depth and scope of the research - 30%
Clarity of writing and presentation - 20 %
Correct use of references and citations – 10 %
Background:
You are the newly appointed International Marketing Manager for a manufacturing company that has been successful in its local market. The company enjoys a significant market presence in its current local market, is well structured and positioned, and is expected to maintain its market status in the local market for the foreseeable future.
You are required to investigate the possibility of expanding into an overseas individual consumer or business-to-business market with a view to long-term growth, and where the company has currently no market presence. In this report you will investigate and analyse opportunities that exist in a single overseas market for a single brand where either the country of origin or the destination country must be Australia. Do not select brands that are ‘services’ or ‘retailers’. You must select a brand that is not available in the destination country. Your Marketing Director expects your report within 10 weeks.
Brand and Country Choice:
Please choose an existing confectionery brand from one of the following sub-categories:
Chocolate confectionery (e.g., bars, blocks, family packs, boxed chocolates)
Sugar confectionery (e.g., mints, boiled sweets, pastilles, gums, jellies and chews,http://www.szdhsjt.com/ toffees, caramels, nougat, lollipops, liquorice)
Please choose a brand manufactured by a small to medium-sized locally based organisation. Brands manufactured by multi-national or global organisations are not permitted e.g., Cadbury Schweppes, Mars. Lindt, Ferrero, Kraft Foods, PepsiCo
It is strongly recommended that you consult the GMID database (Global market Information Database (packaged food category under ‘industries’– access is available through the Deakin University Library) prior to selecting a brand and country. This database provides product, product category, consumer behaviour and industry-specific information. IBISWorld database also contains industry reports for Australia. |
