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The Student Experience Journey: A Con-ceptual Model The students experience can be conceptualised as a system of sub experi-ences which take place at different levels. The four layers of the experientialonion interact with each other and together form the overall experience (Fig-ure 3.1). 学生的体验可以根据年级等不同情况分为不同的等级。四个层面的体验相互交错，形成一个整体的体验。 The sociocultural context from which the students come from is part ofthe student experience and influences the experience outcome. Ambition,professionalism and the recognition of the importance of gaining knowledgeand expertise in a specific field have been identified as the sociocultural characteristics of the students. The culture of independence within which students grew is also an important characteristic since both families and students seem to be comfortable to live for a long time separately. 社会文化背景不同的的学生，经验和影响也不同。社会文化特征的学生已被确定为志向，专业性和获得向知识在某一特定领域的专业知识的重要性的认识。内的学生越来越独立的文化也是一个重要的特性，因为这两个家庭和学生似乎是舒适的生活很长一段时间分别。 A general belief in countries increasing interdependence and in the glob-alisation of the work market is also a key element since perspective studentsare in the beginning of their experience very optimistic about their increasedchances to work in Britain or in other European countries as well as in theircountry of origin. A survey (Placzek-Neves, 2008) conducted by the univer-sity marketing department supports these assumptions, 85% of the studentssaid one of the reason they had chosen the School of Management was toimprove their employability opportunities. Regarding International and EU students only, there are other importantsociocultural characteristics such as the belief in the myth of British cultureand high quality education and the historically glamorous image of Londonas business and financial capital as well as willingness to experience “westernlifestyle” and improve their English skills. The usage and consumption situation is that of students or young pro-fessionals who are willing to take a year off to specialise in a particulardiscipline and experience life in a different country. The product category,against which the students compare their own experience, is their previousHEI experience as well as perceptions from other masters programs and uni-versities which they have considered. The core experience with the Schoolof Management services and brand depends on the outcome of some keyexperiences in the student journey which are specified in Figure 3.2. Thetotal experience of the students will depend on the interplay of the factorsidentified in the experiential onion (Figure 3.1). |
