卓意设计,读名人传有感,名侦探柯南13
爱尔兰作业：决策过程-以一项真实例子分析
决策是一个过程,是识别和选择的行动方针,针对性地解决一个特定问题或使用一个机会(Bouyssou,2010)。决策是一种选择方案。很久以前,人类行为被认为是非理性的,甚至似乎是不合理的。从这个意义上说,决策过程可能会影响到激情,情感和偏见。然而,我们也可以利用一些常规流程作出决定,以便管理做出正确的和明智的决定,同时避免偏见。
这份报告完全基于一个真实的体验——移动手机困境,在我和我的朋友决定买什么样的手机的时候,我们一直在Iphone4s和I9300之间做选择。在选择和决策的过程中，不会太深入地讨论应用程序，更多地会针对一些关键问题进行分析。
本文共有四个部分，前言,主体,结论和参考文献。更重要的是,主体部分将主要针对两个话题进行讨论。
主体
一、决策过程-影响决策过程的主要因素
Introduction
Decision making is the process of identifying and selecting a course of action to deal with a specific problem, or to make use of an opportunity (Bouyssou, 2010). The decision is a choice made from alternatives. Since long time ago, human behavior was thought as irrational, even not quasi-rational. In this sense, the decision making process may be affected by passion, emotion and bias. However, there are some routine processes we can follow when making a decision so as to manage to make a right and wise decision while avoiding the bias.
This report is totally based on an actual experience-a mobile dilemma, in which my friend and I was deciding which mobile to buy, Iphone 4S or I9300. It will not be in too deep into the discussion of applications but rather the processes and some critical issues that would come up during a decision making process.
Altogether four parts will be included in this report, introduction, main body, conclusion and references. What’s more, two topics are going to be discussed in the main body part.
Main Body 一、Decision Making Process-main factors that influence the decision making process
Many people tend to view decision making as an event, or a choice that is to be made at a single point in time (Hardman, 2009). In reality, however, important decisions are seldom made after one single meeting by one single person in one single moment. Significant decisions requires time and input and sources of information from many sides. People recognizing decision making as a process and being aware of the detailed steps increase their likelihood of making more effective decisions. 1. Personality
Personality is the dynamic organization within the individual of those psychological systems that determine his unique adjustments to his environment. People communicate or react with each other in this way of dynamic organization. It is people’s personality that makes people similar to or different from each other, along with the psychological processes behind those characteristics. Personality theories assume that people’s personalities are revealed consistently in their behaviors over time. Personality traits has the “big 5”, conscientiousness, agreeableness, neuroticism, openness to experience, and extroversion. But from a decision making perspective, the high range “conscientious” would like to be very clear about the decisions and resisting to changes. Therefore, they are not likely to take a lot of risks. Low range “agreeableness” is sometimes indifferent and disagreeable about making decisions. Low range “emotional stability” are hyper vigilant but are very easily affected by stress. A little different from the first type, high range “open to experience” like changes and being unclear about decisions. Similarly, high range “extroversion” is more impulsive, they are labeled as being risk taking. In this case, I think my team and I, we all belong to the high range “conscientious”. 2. Sociology
A group is an important part in studying the impact of sociology on the decision making process. The group is defined as any number of people who interact with one another and are psychologically aware of one another while meantime perceiving themselves to be a group. A lot of characteristics are necessary for an effective group. In this essay, we will mainly consider a few, such as cohesion, group roles, norms, conformity, and interaction. Cohesion is the process of pulling the group together towards a concerted effort for a same goal. High degrees of cohesiveness can be actively dysfunctional and guide the thinking process of the group. Besides, successful groups require members to adopt different roles. Norms are the set of assumptions or expectations concerning what are right or wrong, good or bad. They can help reduce uncertainty and the need to renegotiate understandings. Conformity is the phenomenon whereby individuals feel they have consensus on their goal and feel themselves being part of the team. Group interaction is of vital importance, since both communication of the making or carrying out of the decision is realized through effective group interaction. The decision making process can be broken into three distinct phases:
Phase one: Build up your team. This is a stage in which you set the parameters for the decision making process and decide upon the persons involved and ways of operation among the team. 1. Identify the Problem and Decision Criteria
Sometimes, a problem is not that obvious. So you must be very careful in identifying it. Besides, the process should be very subjective (Verma, 2009), since what is a problem to one individual may not be a problem to another. Accordingly, you shall carefully select the participants and decide on the way to pull them together. In addition, you must determine what are relevant in making a decision. Such criteria may be cost, usage, time validity etc. 2. Recognizing Obstacles
Certain individual bias and group dynamics can be obstacles in the decision making process, which we are going to talk about later in this report. By predicting and recognizing these obstacles, you can take steps to avoid them.
Phase two: Assess the situation and choose a course of action. Once you have identified the problem, you are ready to manage the decision making process. 1. Develop A Range of Creative Alternatives-personalities matter
After identifying the problems and obstacles, you are to develop alternatives, for there are various choices you can make owing to today’s big market. Alternatives can help provide a range of choices you will need to make an informed decision. Here, brainstorm ways can be taken to identify some opportunities and problems, which requires you and your team to be creative and think beyond the obvious. Besides, doing nothing is always an alternative to be considered. To encourage productive dialogue seems to be another useful way, because creative collaboration will fail if team members don’t offer their ideas freely (Walter, 2010). So when you encourage team participation, facilitate creative conflict, and listen to ideas, you are likely to generate a full slate of options that will serve you well as you enter the next stage: analyze the alternatives. But worthy of mentioning is that personalities matter a lot in this alternatives developing process. People would naturally tend to choose what agrees to their personalities. 2. Analyze the Alternatives
The alternatives should state the results or consequences of each solution and the risks and their impact on the individual or group thus bringing you closer to your objectives. Four criteria can be applied when deciding which alternative is the best. First, evaluate the risk to the expected results. Second, take into account the amount of effort required. Third, have some ideas of whether fast or slow changes are desirable. Fourth, keep in mind the availability of resources. Here, you assess the feasibility, risk and ethical implications of each possible choice and the alternative selected must be the one which performs the best against the selection criteria and has the amount of risk that is acceptable (Nutt & Wilson, 2010). Phase three: communicate and implement the decision 1. Communicate the Decision
After you select the alternative, you must consider carefully how implementation will affect people and their functions. An effective way to gain support in implementation is to involve the people affected in the decision making process. And generally speaking, the success of implementation depends to a large degree on your communication skills and sensitivity about people’s reaction to change. So it is very important to decide who should be notified of your decision and communicate it effectively.
In communicating the decision, you should keep in mind the following principles: 2. Implement the Decision
You need to decide in this step what tasks will be required to put the decision into action, assign resources, and establish deadlines.
Phase four: evaluate the results and provide feedback 1. Evaluate the Results You have to see whether the results meet expectations and whether you have the need to make any changes towards improving the decisions or its implementation. But it is important to give the decision enough time to work before you do that. |
