华允庆,网络竞价赚钱,青岛王磊
Shown from Statistic New Zealand (2008), Auckland currently have around 4,266,407 of population and of which around 70% are white people and within this group approximately 80% are aged twenty five or above. Due to the majority of couples getting married between age of twenty five and thirty four, this has lead the company focusing on attracting business from this age group. There are around 700,000 of single males and 500,000 single females. By evening the numbers there are approximately 500,000 potential businesses for Beaufords around Auckland region. 3.0 Mission Statement Beaufords is enthusiastic to provide high quality food and excellent services to every guests it meets. Situated in Totara Park, and surrounded by gracious Totara trees made Beaufords the ideal venue for the weddings, conferences and private functions. Moreover, Beaufords is experienced in weddings and functions. Our mission is to absolutely satisfy our guests by providing great ambiance and excellent food and service. We are also committed to accomplish special occasion ensure the satisfaction of our guests. Beaufords is devoted to discuss event plans with our guests to develop the most perfect event they will ever have on the event day. 4.0 Organisational Goals and Objectives Goals are defined as medium that an organisation wishes to achieve within certain timeframe. From this Beaufords have set goals for their operation during the next year based on the analysis shown in SWOT analysis. Improve sales Beaufords will increase its revenue by 10% compared with its revenue generated from July 2007 to July 2008 by the end of July 2009. Develop wedding packages Develop new wedding package to add new source of revenue based on management fees charged by the end of September 2008. Improving customer services Provide staff training on customer services once every 3 months to ensure services provided are consistent. New distribution channel Sign contracts with 10 bridal shops and pay commission as incentive for them to recommend our services to their customers by the end of December 2008. 5.0 Strategies Morrison (2002) stated that strategy is the selection of a course of action from among several alternatives that involves specific customer groups, communication methods, distribution channels, and pricing structures. This section will list alternative strategies for Beaufords to choose from to achieve its goals and objectives. 5.1 Market Nichers Based on the goals on improving sales, developing wedding packages, improving customer services and find new distribution channel. It is suggested that Beaufords should adopt market nicher strategy. This strategy is about avoiding direct competition with major companies and finding niches to specialise in it (Morrison, 2002). This strategy does not follow closely of what competitor does in terms of having the same services or similar prices. In comparison Beaufords has only 3 different types of services whereas Harbour Function Centre has over ten different services. By adopting this theory Beaufords is not required to add on new services. Instead, Beaufords can focus on what it has and improve them to further satisfy their customers. It can upgrade its buildings and facilities to create a better atmosphere to add value to guest experience. Provide training once every three months to allow wait staff to provide constant service which also adds value to guest experience. As a result, guests are more likely recommend Beaufords services to others; this can be measured by providing comment cards on tables and at reception. Provide wedding package services to save customers’ time in managing their wedding functions. This will generate a new source of revenue in terms of collecting management fees for managing their weddings. Signing contracts with bridal shops will help Beaufords in developing new wedding packages. It will also create a new |
