系统族,网王同人后妈难当,韩俊波
In the practice of journalism, the key to discovering the news value of information in reverse and generating better communication benefits lies in journalists, who must have good professional quality. These qualities should be developed from the following aspects. Mainstream media as the mouthpiece of the party and the people, professional journalists must establish marxist news view and socialist core values, with the correct world outlook, because this is the basic standard of value judgment information media practitioners and basis. Without a correct view of journalism and values, there is no way to choose the value of information. In the reverse discovery of news reports, "police injured criminals with back injuries" can become a sensational good work, because of the author's understanding and grasp of core values. The reverse discovery of news value should not go against the rule of news. Performance in mining, and the value of news, the first thing to adhere to the principle of news authenticity, not imaginary, fabricate, tampered with, distorted information, make "reverse", otherwise, the news reported by not only useless, also will produce the bad social influence. That year a reporter concocted "paper stuffing bun" false news, is a lesson. Secondly, reverse discovery should attach importance to information quantity, its timeliness and importance, and try to give full play to the value of information in accordance with the rules of news. News is the product and expression of the value of The Times, closely related to the ideology and development direction of The Times. As the mainstream media reporters, only grasp the theory, policy and strategy of the party in the new era, to understand the trend of the development of the country and the world, to keep political acumen, unique and advanced professional eye, can closely hold the pulse of The Times, understand the era's most valuable signal, in news reports, or synthetic-aperture, or special, is affected. Therefore, advancing with The Times of thought is a magic weapon for reverse discovery, keeping the news spread up to date, the most important and the most beneficial to the society. Reverse discovery requires a rich knowledge base. The wider the scope of knowledge and the more thorough the application of knowledge in the analysis of information, the more handy the application of reverse discovery and the more important the value of information can be found. Such as "li ka-shing: a-share cattle", if there is no policy to the national economy, the economic situation, the condition of capital market, the deep understanding of the real estate economy etc., and lee's superman, can't be found in public opinion in the noise of the reverse one of the important information. Reverse thinking is the basis of reverse discovery of information value. In the interview, the reporter should consciously observe and collect information from various angles, trying to find different information from conventional phenomenon or event, from the perspective of others ignore to think and analyze information, explore different results and value. At the same time, we should be good at learning the application methods of reverse thinking from excellent news works and excellent cases in other fields, so as to improve the sensitivity of reverse discovery of information value. If you stick to this habit, you will get a good harvest. The media should consciously cultivate journalists' ability of reverse discovery. It is the most effective method to train journalists' reverse thinking and contrarian discovery ability in news practice. Discussion of news topic selection, analysis of news materials, writing guidance, and presentation of news works are all good steps to cultivate the ability of reverse discovery. Through the training, journalists can be active in divergent thinking and seeking for differences, and develop the habit of extracting value from different viewpoints and opinions. "The key to media competition is talent competition, and the core advantage of media is talent advantage". As to raise the level of overall business, build an effective means of media competitiveness, the media should be planned and institutionalized to train the ability of reverse of the editorial team found that, even will have this ability, can achieve a certain amount of tasks into the team performance and professional promotion evaluation. News is the main and most important information consumer product in the society, and it is also an important expression of the guidance of public opinion. "New information age", in the face of unprecedented media competition heats up, the war intensified, news media in the development, strive to move forward, the mainstream media is more significant historical mission given by the performance of the new era, a banner, led oriented. At present, the mainstream media to brush up on general secretary's important speech spirit, as he visited the central media in the innovation of the party's news public opinion work concept, content, style, form, method and so on at the same time, the core of the talent advantage into competition advantage, cultivate a high-quality, discerning, news unique vision, good at reverse found the news value of outstanding staff, with high value of exclusive news, latest news, in-depth reporting, focus and major report form the brand advantage, to forge a strong media influence public opinion flagship, thus in the fierce competition strength, speakers, dashing. |
