武汉十七中教室门qvod,vb编程教程,小学网校
本文内容 1.0 前言 3 2.0 组织的概述 3 2.01 对大众集团的简介 3 2.02 组织结构 4 2.03 生产线 5 2.04 财务方面 6 2.041 财务部门的结构 6 2.042 财务状况 6 2.05 人力资源方面 7 3.0 审查的理论 7 3.01 审查的经典理论 7 3.011 科学管理和F.W.泰勒的贡献 8 3.012 官僚主义和马克斯·韦伯的贡献 9 3.013 综合管理和亨利•法约尔的贡献 10 3.02 人际关系处理的方法 11 4.0 应用程序的组织 12 4.01 古典管理方法的应用 12 4.02 应用程序中人际关系的处理方法 13 5.0 结论 14
6.0 参考文献 14 1.0 前言
近年来,在企业和经济的发展过程中，管理发挥着越来越重要的作用。然而,一些学者认为,经典的管理方法已经过时,经典的管理方法对今天的经济和管理活动已经不再起至关重要的作用。但是，不可否认，古典管理理论为现代管理理论和现代管理提供了必要的基础和指导方法。同时,人际关系管理方法的进一步发展,更符合现代管理的发展要求。在这份报告中,我们将简单介绍合适的“经典的”和“人际关系”管理理论方法和批判性评估是如何应用到今天的大众汽车集团发展中的。
Table of Contents 1.0 Introduction. 3 2.0 Overview of organization. 3 2.01 About Volkswagen group. 3 2.02 Organization structure. 4 2.03 Production line. 5 2.04 Financial aspect 6 2.041 Structure of the financial department 6 2.042 Financial situation. 6 2.05 Human resource aspect 7 3.0 Review of theory. 7 3.01 Review of Classical theory. 7 3.011 Scientific management and the contribution of F.W. Taylor. 8 3.012 Bureaucracy and the contribution of Max Weber. 9 3.013 General management and the contribution of Henri Fayol 10 3.02 Review of Human Relations approach. 11 4.0 Application organization. 12 4.01 Application of classical management method. 12 4.02 Application of Human Relations approach. 13 5.0 Conclusion. 14
6.0 Reference. 14 1.0 Introduction
In recent years, management has already played more and more important role in the development of enterprise even economy. However, some scholars believe that the classical management approach has been out of date and the classical management approach has on roles in today’s economic and management activities. Classical management theory provides the necessary foundation for the establishment of the modern management theory and provides guidance for modern management’s methods. Meanwhile, human relations approach the further development of management and more comply with the requirement of the development of modern management. In this report, we will introduce appropriate literature on both the ‘classical’ and ‘human relations’ approaches to management theory and critically evaluate how these are applied to the Volkswagen Group today.
2.0 Overview of organization 2.01 About Volkswagen group
Volkswagen group was established in 1938 and the headquarters is located in wolfsburg in Germany. So far, Volkswagen group is the largest car company in Europe and is one of the most powerful multinational companies in the automotive industry in the world. In 2004, Volkswagen group got a total of 5 million cars sales to consumers around the world. Group currently has nine big famous brands: Volkswagen (Germany), audi (Germany), lamborghini (Italy), bentley, bugatti (UK) (France), seat (Spain), skoda (Czech republic), Volkswagen commercial vehicles (Germany) and porsche (Germany). Volkswagen group has built 68 wholly owned enterprises and joint-stock enterprises in the world and business fields include research and development of automotive, production, sales, logistics, services, auto parts, car rental, financial services, car insurance, banking, IT service and other fields. 2.02 Organization structure
Volkswagen group dealer organization is a typical functional departmentalization and is a kind of typical common organizational structure. This organizational structure has its advantages and disadvantages. Firstly, we will discuss its advantages. Firstly, specialized division of labor can make the department managers concentrate on research product development and manufacturing, or actively explore to development of market, or the analysis and evaluate funds movement. Secondly, under the leadership of the supreme head, departments engaged in the part of the interdependent whole activities, which is conducive to maintain the highest administrative authority command and to maintain the unity of organization. Finally, Departments only be responsible for one type of business activity, which can help staff training, communicate with each other, and to raise the level of technology.
However, typical functional departmentalization also has its disadvantages. Firstly, because all kinds of product sales, service are concentrated in the same sector and all kinds of business bring to difference contribution, which is not conducive to product structure adjustment of business enterprise product structure adjustment. Secondly, each department head only engaged in some kind of specialized business management for a long time and they are lack of overall vision, which is unfavorable to the cultivation of senior management personnel. Finally, owing to the nature of the business activities, various functional departments may only pay attention to their own criteria to action, which, therefore, may make the interdependent activities between departments is not coordinated and affect the organizations overall goals. We can use the below graph to describe the dealer organization of Volkswagen group: General Manager of dealer Sales director Service director Marketing director CRM Director Executive director
Chief financial officer 2.03 Production line
Volkswagen group insists on using the first-class production equipment and process in the world. Firstly, Advanced full automatic stamping production line, two 2000 t closed rapid prototyping of multistage compressor, a large amount of using robots to ensure the precision stamping parts. Secondly, advanced laser welding technology and a large number of welding robots greatly improves rigid intensity of body structure and the finish of surface. Thirdly, two-sided galvanized steel, advanced cavity injection wax process and combining with advanced coating car technology and automatic spraying equipment could guarantee body for several years. Fourthly, precision honing process of water cold testing technology, automated production line and assembly line ensure the good performance of the engine. Finally, assembly line of using modular production mode and advanced laser online testing equipment can ensure stable and reliable of the car manufacturing quality. 2.04 Financial aspect
2.041 Structure of the financial department
Finance department is one of the important departments of dealers, it has accounting/reporting and financial management/control, financial operations and other functions. Through grasping and controlling the cash flow of enterprise, appropriately control risk, Volkswagen group finally realizes the enterprise value and shareholder value. 2.042 Financial situation
According to UK car magazine autocar, Volkswagen group recently released its 2012 financial situation, profits from the previous year's $9.78 billion to $9.95 billion. Besides, the total sales revenue reached $166.8 billion in 2012 compared with $137.9 billion in 2011 and increased 21%. Volkswagen group chairman, Martin Winterkorn pointed out that with the passage of time, Volkswagen group’s business economic situation is becoming more and more serious. However, we also achieved the goal of 2012.
Volkswagen group got 9.3 million’s sales around the world in 2012 and increased by 12.2% compared with 9 million in 2011. Not only sales and profits achieved growth but also the numbers of employees from 501956 in 2011 rose to 549763 in 2012. Because of the successful acquisition to porsche and a series of new models’ launching in 2013 according to plan, Volkswagen group is expected its growth trend will continue. Martin winterkorn said quietly, the spread of mass for the fierce competition and increasingly European economic crisis did not entirely unaffected Volkswagen group, but based on our solid financial and profitability, Volkswagen group is expected that it will continue to maintain leading position and operating income will surpass last year. Due to the deepening economic uncertainty and competition, Volkswagen group’s goal will equal to last year's levels. 2.05 Human resource aspect According to media reports, in 2011, Volkswagen group created a total of 28000 new jobs, increased by 100000 employees around the world. By the end of November this year, the mass number of employees in Volkswagen group reached a total of 500000 people around the world. In the 28000 new jobs which Volkswagen group created in 2011, about 7000 are created in Germany; about 11000 are created in other European countries; about 10000 new jobs are created in these countries outside Europe, such as China, India and the United States. |
