波伦尼特旗舰店,何紫纶,杭州汽车西站
论文题目:Assignment Two – Individual report (70% of module grade)
Assignment Two – Individual report (70% of module grade) This assignment (end-of-module assessment) allows you to demonstrate that you have achieved the final three learning outcomes of the module that is that you are able to:
• Assess the issues arising for an organisation, in both the strategic and the functional areas of management, created by its operating across several countries • Make recommendations derived from this assessment
• Analyse the differences between your home country – the UK and the foreign country which you chose in terms of political, legal and economic environment that might have an impact on your company, with recommendations on how to minimize potential political and economic risks • Examine the cultural differences between the two countries in an appropriate academic framework, with recommendations on how any cultural problems can be minimized • Discuss the issues that are likely to arise in the foreign country in the two functional areas of marketing and human resource management, with recommendations on how to successfully manage marketing and human resource management in the foreign country context This assignment requires you to demonstrate that you can analyse issues facing an organisation in its international activities, priorities these issues and make appropriate recommendations based upon your analysis. You will be expected to use supporting theoretical frameworks and concepts to structure your analysis and to be able to justify the use of these frameworks. |