肖友发,if you 音译,网游之极品弓神
Chinese clothing design style generalization compared with western countries, the present situation and the existing problems of Chinese costume design especially in postmodern clothing design started late, most of the domestic garment enterprises and brands, especially small and medium-sized enterprises and brands can design books, network, regularly in Hong Kong and overseas tour for clothing design work; Chinese clothing designers in the process of learning, reference, and reflection passively accepted the thought of post-modern, any style of design elements can be they applied to a variety of different class clothing, they can put in different countries, different nationalities, different styles of design elements and popular for arbitrary collocation, thus forming a generalization of Chinese clothing design style. But compared with the western style in terms of generalization is the designer's original design, the style of Chinese clothing design generalization is a kind of "doctrine", is a large number of copies and copy, not the designers design ideas and concepts of real implication among them, most of the enterprise and brand designer is completely copy western clothing popular and selling points to cater to the consumer, so in a sense, China's clothing design and no real sense of style. Second, foreign brand clothing is very particular about the consumer psychological characteristics and physiological research, the cost spent about 30% of the total cost of the clothing. Whether in modern or postmodern clothing design process, saves the western designers design concept based on a detailed analysis of the consumer groups, and many Chinese clothing designers don't consider the specific characteristics of consumer market and consumer groups. Local Chinese garment enterprises generally attaches great importance to design and designers on the surface, but many companies are still on the market to buy samples, etc is very keen to think that he can appeal to consumers. Moreover, generalization of popular western fashion design style has trained a large number of excellent postmodern clothing designer, such as frank cable biederman's work has always been to the style of different nationalities, different time, different space together, romantic, elegant and delicate, make people form a time goes by, the fusion of strange feeling in the world. In his clothes, except hand-painted design, chiffon, silk cloth, the use of silk yarn, the best, and ribbon winding, and on the gauze weave velvet, such as design of each piece of works are sculpture, such as picture of high-quality goods, although its costume design theme will change, but its design can achieve consistent, attracted a large number of consumers of different countries, different color of skin. However, in the Chinese clothing has the characteristics of postmodern style generalization of clothing designer is a handful, such as more influential mark, her works on interpretations of the dreams of a self image, advocate natural, good combining traditional fabric with modern technology and the development of new fabrics, and the integration of of primitive simplicity and fashion style, using a variety of processing structure expresses the natural beauty of the Oriental and western dress attitude; And as ding of garment rock, his works mainly from the form to the integrated use of all sorts of styles, with optional, easy nature, rural material for arbitrary combination of different themes, give a person with rich imagination. But the creation of Chinese postmodern clothing is not the Chinese fashion designer, but our duty is to follow the fashion of the young in the city, the "Korean", "day" is a postmodern clothing real practitioners, they are South Korea, Japan, Hong Kong and other countries and regions the influence of popular fashion, imitating in dress, hairstyle, act, etc. Generalization the development direction of the western post-modern Chinese clothing design style in the T stage costume designer constantly create novel, constantly shifting technique, its aim is to lead the consumption, advocating popular, in China to "pyramid" type building consumption structure is finally decided to meet the market is still the most basic needs of the masses. How to base on the market, to the greatest extent to meet the needs of the consumers, win the public's attention as the result, the realistic market returns, this is the only way for the development of Chinese clothing design style generalization and the final direction. China's postmodern clothing designers lack not the rich imagination, but the cognition is the ability of consumers and culture and the spirit of seeking truth from facts. Although some Chinese clothing designers do have various features of style generalization, but too sensitive and blindly follow in the design process, the let their own temperament wander between the illusory raider well-dressed, more and more distant from the distance and large mass consumer groups, the lack of rational make designers can only temporarily pieces together, clothing function weakening, modelling of infinite exaggeration, transient become the pronoun of fashion design, dazzling, many clothing brands in hit a quarter even after a shorter period. In China, therefore, in the process of the development and mature of postmodern clothing style generalization, we in the use of domestic and foreign various popular styles of design to cater to the consumer at the same time, China should build more postmodern clothing style generalization related to their particular brand culture, forming a distinctive characteristic elements to attract, conquer the consumers, and through its characteristic elements to build, reshaping, reengineering the consumer. This unique element can only through the original design to reflect, rather than simply the different countries, different styles of design elements to mix and match can realize. Chinese postmodern clothing designers, therefore, on the basis of thorough understanding of Chinese culture, should be the face of the consumer market and consumer culture in detail, the psychological, physiological and so on various aspects carries on the detailed investigation and analysis, to improve their cognitive ability on consumers and culture, to think in the diversity of world culture, the internationalization of penetration into the design of Chinese clothing, break from the culture of China and other countries borders, creating a variety of real generalization properties through time and space of Chinese clothing brand style, trends, and constantly update, advancing with The Times, has the profound cultural foundation in China, with its again at the same time Its national cultural characteristics of the brand in the world, the culture and personality elements on the basis of choosing appropriate design material, using a variety of different approaches, the advantages of integration of design style, design the different countries, different nationalities of the people can accept and like clothing brands, Chinese clothing design in the true sense of style. |
