Institute Report, 49.
Day, George S & Wensley Robin. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing, 52,1-20.
Dutta, Sahantanu, Narasimhan Om, Rajiv Surendra. (1999). Success in hightechnology markets: is
marketing capability critical? Marketing Science, 18 (4):547-68.
Fahy John, Hooley Graham, Cox Tom, Beracs Jozsef, Fonfara Krzysztof, Snoj Boris. (2000). The
development and impact of marketing capabilities in central Europe. Journal of International Business Studies, 31(1), 63–81.
Fu, X. H.& Li, Z. C. (2003). Zhicheng. Research on enterprise performance evaluation index system for the network environment. Wuhan University of Science Al, Information and Management Engineering Edition, 26(2), 130-134.
Grham, H., John, F. & Tony, C. (1999). Marketing capabilities and firm performance: a hierarchical model. Journal of market focused management, 4, 259 – 278.
George M. Giaglis, Ray J. Paul and Georgios I. Doukidis. (1999). Assessing the impact of electronic commerce on business performance: a simulation experiment. Electronic Markets, 9 (1/2), 25–31.
Grant, R.M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California Management Review, 33 (3), 114–35.
Janet R. & Elaine H. (1993). Electronic business information towards 2000: online providers look at the future. Business Information Review, 10, 56 - 64.
Jay Weerawardena, Aron O’Cass. (2004). Exploring the characteristics of the market-driven firms
and antecedents to sustained competitive advantage. Industrial Marketing Management, (33),419- 428.
http://www.szdhsjt.com/liuxueshenglunwen/2011/1008/14049.html
Jay Weerawardena. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, (11): 15-35.
Kaplan R S & Norton D P. (1992). The balanced scorecard - measures that drive performance.
Harvard Business Review, (1-2), 71-79.
Kokkinaki, Flora and Tim Ambler. (1999). Marketing performance assessment: an exploratory
investigation into current practice and the role of firm orientation. Cambridge, MA:
Marketing Science Institute, Report No. 00-500.
Luo, Y. M. & Yu, M. (2004). Web-based integrated framework for dynamic enterprise performance evaluation system. Computer Integrated Manufacturing System, (10): 158-162.
Mahmood, M. A., Rajiv K, & Sarv D. (2004). Special section: measuring business value of information technology in e-business environments. Journal of Management Information Systems, Summer, 21(1), 11–16.
McKee, Dary; O., Varadarajan, P.R. and Pride, W.M. (1989). Strategic adaptability and firm
performance: a market contingent perspective. Journal of Marketing, (53), 21–35.
Meyer, Jörn-Axel. (1998). Information overload in marketing management. Marketing Intelligence & Planning, 16(3),200-209.
Morgan, Neil A., Shaoming Zou, Douglas W. Vorhies, and Constantine S. Katsikeas. (2003）
Experiential and informational knowledge, architectural marketing capabilities, and the
adaptive performance of export ventures. Decision Sciences, 34 (2), 287-321.
Porter, Michael E. (2001). Strategy and the Internet. Harvard Business Review, 62-78.
Paolo Guenzi, Gabriele Troilo. (2007). The joint contribution of marketing and sales to the creation of superior customer value. Journal of Business Research, (60), 98–107.
Paolo Guenzi, Gabriele Troilo.( 2006). Developing marketing capabilities for customer value creation through marketing–sales integration. Industrial Marketing Management, (35), 974–988.
Ren, F., Li, Y. & Sun, A. Y. (2003). An empirical analysis of enterprises’ marketing activities based on Internet. Nankai Business Review, 2003 (4), 37-41.
Sambamurthy, V., Bharadwaj, A., and Grover, V. (2003). Shaping agility through digital options: reconceptualizing the role of information technology in contemporary firms. MIS Quarterly, 27 (2), 237-263.
Shao, B. J. & Cai Z. G. (2005). Empirical studies on the impact of e-commerce activities on enterprises’ marketing performance - cases studies towards China's listed IT companies. Science and Technology Progress and Policy, 2005 (11), 162-164.
Sheth, J. N., R. S. Sisodia, A. Sharma. (2000). The antecedents and consequences of customer-centric marketing. Journal of Academy of Marketing Science, 28 (1), 55-66.
Sinkula James M. (1994). Market information processing and organizational learning. Journal of
Marketing, 58(1), 35-45.
Slater, S.F. and Narver, J.C. (1995). Market orientation and the learning organization. Journal of
Marketing, 59 (3), 63–74.
Tanriverdi, Hüseyin.( 2005). Information technology relatedness, knowledge management
留学生论文Literature review-留学生论文文献综述范文-英语论文文献综述范例capability, and performance of multibusiness firms. MIS Quarterly, 29 (2), 311-334.
Tippins, M. I. & Sohi, R. S. (2003). IT competency and firm performance: is organizational learning a missing link? Strategic Management Journal, 24(8), 745-761.
Vorhies, Douglas W.( 1998). An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness. Journal of Strategic Marketing, (6), 3–23.
Vorhies, Douglas W. & Neil A. Morgan. (2005). Benchmarking marketing capabilities for
sustainable competitive advantage. Journal of Marketing, January, Vol. 69, 80-94.
Wang, Y. (2008). The study on evaluation and element of the successful implementation of e-commerce [D]. Chinese Text Databases of PhD Thesis, 2008, (11).
Wang Q. X. (2004). Enterprise resources and competitive advantage: theoretical and empirical studies based on private manufacturing enterprises in Zhejiang Province. Zhejiang University, Ph.D.Thesis.
Wu, F., Vijay, M. & Sridhar B. (2003). An analysis of e-business adoption and its impact on business performance. Academy of Marketing Science, 31(4), 425-447.
Xia Q. H. (2002). From resources to capabilities: a theory of the strategy of competitive advantage. Management World, (4), 109-114. |
