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3.0 Conclusion
CSR not only requires companies to assume responsibility for shareholders, but also requires companies to assume responsibility for employees, customers, communities, and other stakeholders. CSR has four characteristics. First of all, it needs the initiative of a company. Second, CSR requires long-term adherence. Third, CSR requires companies to focus on the needs of stakeholders. Finally, companies are not required to exceed their own capabilities to assume responsibility for stakeholders. The Nike sweatshop events were a manifestation of Nike’s failure to assume its own CSR. The sweatshops not only damaged the interests of employees’, but also hurt the interests of shareholders’ and consumers’, as well as the environment. To put an end to the sweatshop incidents, Nike needs to actively take measures. From the perspective of the company’s overall revenue growth and long-term development strategy, Nike has every reason to take the initiative to assume its CSR, and rational social responsibility is what Nike should adopt.
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