|
3. 使用“Interests”和“Could Take The Form”的句型来写长期目标。
不要在撰写长期目标时将工作写的过于具体明确，只需指出工作技能和你所感兴趣的领域，比如领导、创立公司、战略、营销、管理等。想使它具体化，你可以把这些兴趣和技能写到工作上的具体应用。例如：
Based on my leadership and cross-functional team experiences as the SDK Laser X-Ray project leader at Medco in California , and as a marketing specialist at Jetco in Shanghai, my long-term career objective is to use my technical and marketing know-how and leadership skills to help China obtain high-tech medical equipment. This goal could take the form of my starting a company in China to import or distribute such equipment, or my heading the division of a large American high-tech medical device firm such as X-med, Y-med, or Z-med with production for the Asian market as its goal.
My short-term goal after my MBA is to move from R&D to general management in a health care technology company such as X or Y. My five-year plan is to gain experience in various aspects of the health care technology business including business development, marketing, operations and strategy and also to establish my credibility in running a medium-sized organization.
4. 谈论你的长期目标时，列出你心中一两位英雄，或者你心中最欣赏的公司。
如果能够列举出你钦佩的商业人物，一定能为论文增强说服力。也可以列出公司名称，根据上面的举例，应该写成：
Based on my experiences as the SDK Laser Widget team leader at Medco in California , and as a marketing specialist at Jetco in Shanghai, my long term career objective is to use my technical and marketing know-how and leadership skills to help China obtain high-tech medical equipment.
I am greatly impressed by such companies as IndusMed and BengalRx which have specialized in bringing hi-tech medical devices to the Indian marketplace and I hope to replicate some of their success on the Chinese Mainland. Also, Sammy Lee, the Chinese Minister of Hi-Tech, is a personal hero of mine for his efforts to make technology bridges with Western suppliers. Mr. Lee's own company, Go-Go East, which is the leader in supplying Chinese and Hong Kong casinos with the latest in Western hi-tech gambling technology, is a good sign that China may soon be open to medical devices as well.
有一点不要忘记，提到这些公司和人名的时候，只须有限地提及一两句，举出实际的名称当然证明你知道你在谈论的重点，但文章的重点是你自己。
5. 不要写行业或工作报告，只要写你的目标。
文章要求的是你和你的目标，录取委员会想了解你的经历和你的思想，所以千万不要走题。常见的错误是申请者把一段关于他们未来从事行业的报告插进来，迟迟不能进入正题。如果你的目标是进军电子商务业，你不用写200字介绍什么是电子商务，为什么它会持续发展。很简单，如果你的目标是在亚洲工作，录取委员会不需要了解为何亚洲经济在90年代衰败以及它为何会再度兴起。 6. 把资料集中在一起。
对许多学校而言，你的目标应该是大约200字的东西。就想下面所列出的模式一样：
BASED ON MY EXPERIENCS AS A _________, _________, AND A _________, MY LONG TERM GOAL IS _________. THIS COULD TAKE SEVERAL FORMS.
1. _________
2. _________
3. _________
TWO COMPANIES WHICH I GREATLY ADMIRE ARE _________ WHICH IS THE LEADING SUPPLIER OF _________ TO _________ AND _________ WHICH IS A BREAK AWAY FROM A BIG COMPANY.
I ALSO GREATLY ADMIRE JOHN DOE WHO FOUNDED _________ IN HIS _________ WITH ONLY $ _________ AND MARY SMITH WHO STARTED _________ AFTER HAVING NINE CHILDREN AND DEVELOPED IT INTO THE LEADING SUPPLIER OF FERTILIZERS AND PETROCHEMICAL-BASED CLOTHING IN EUROPE.
ALTHOUGH THERE IS NO CLEAR WAY TO THIS GOAL, AFTER B-SCHOOL I WOULD WANT TO DO _________ WHERE I WILL LEARN:
1. _________
2. _________
3. _________
IN FIVE YEARS MY PLAN IS AS FOLLOWS: _________.
如何写好MBA essay: 7大标准开头
开头与结尾之所以显得那么困难，一部分原因是作者把它们想象的太难。申请人常常以为要在开头彻底清楚的表明全文的主旨，在结尾作出精锐的结论，文章才够精彩。但这种想法的结果往往令作者太过紧张以至于把开头和结尾写的过于夸张。你并不需要第一稿就写出一个很好的开头；往往作开头的最好的一句话就在第一稿的中间部分，只是一开始你没能够发现它而已。有效的开头有很多种形式，在下面的章节里你会读到其中的几种。如果你的文章根据内容分成几个部分，那么你最好为每个部分写一个有效的开头。
标准型开头
标准型的开头涵盖了以下几方面内容：人物，事件，时间，地点，原因和形式。这种写法很像新闻写作中的六个W，它使读者对于文章即将涉及哪些内容有一个清晰的印象。其中最标准的就是概括性的开头，而最普通的概括性开头往往就是重复一遍问题： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics andBusinessin a Cambodian refugee camp."
惊奇型开头
这种开头意在使读者大吃一惊，从而引发他们的阅读兴趣。如：
"Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
动作型开头
动作型开头则一开始就把读者带入某一行为之中，它尤其适合需要节省空间的短文章以及用故事作为开头的叙述型/描述型文章。如：
"I carried the puck up the left wing and couldn't find a team-mate as I reached the offensive zone."
领导型开头
领导型的开头在文章的一开始就给读者一个对于作者的某个领导职能的深刻印象。这类文章旨在展现一个自信的、目标明确的申请人。在使用这类开头的时候，文章接下来的内容必须十分有力度，以支撑起这一形象。下面举例的三个开头出于同一篇文章，分别用于引导三个部分的内容。
"During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." （第一部分） "In my senior year atHarvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity's leading scorer." （第二部分） "I paid for the majority of my college education, while achieving Dean's List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." （第三部分）
信息型开头
这种开头向读者传达一个事实或信息，而这一事实或者与你的文章的主题有关，或者传达了关于你的某种信息：
"Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."
引言式开头
如果你选择一句引语作为开头，你最好选择不同寻常的、深奥的、有趣的、或者晦涩的引语，而且这个引语不能太长。你选择的引语应该包涵你希望向读者表达的某个意思。不要使用谚语或者类似的陈词滥调，也不要尝试在你的文章里对这句引言作出解释。录取委员会更感兴趣的是你如何对这句谚语作出反应，而不是直白的解释。下面就是一个引言式开头的示例：
"'It's in my blood, it's in my veins, I am the ghost who entertains.' -- Peter Weiss, Wie dem Herrn Mockinpott das Leiden ausgetrieben wird"
对话式开头
这种开头把读者引入一场对话当中。它可能是真实的对话，也可能只是你的想法的一个小小片断：
"Stop foolin' around, old boy. How would anMBAhelp you? Better get on with your career." "First-rate skiing, the Winter Carnival, a bucolic setting, Ivy League football, and a great career at the end of it all? Who wouldn't want a Tuck MBA?"
| 
