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different situations might require different moral responses
ethical reasoning is a constant learning process
ethical learning enhanced through ‘real life’ encounters (development of moral impulse)
‘Blood Sweat and TShirts’ – a BBC documentary
Soares (2008)
The corporation has responsibility for each party which has a relationship to it
It is through responsibility that the corporation is able to discover its true aim and meaning
Critique:
A very demanding approach to ethics
Is unlimited responsibility to the ‘other’ realistic in a business context?
How do we use ethical theory?
“All theoretical approaches throw light on one and the same problem and thus work in a complementary rather than a mutually excluding fashion.” (Crane & Matten 2007:119)
Utilitarianism: social consequences
Ethics of Duty: duties to others
Ethics of Rights: entitlement of others based on idea of human dignity
Discourse Ethics: process of resolving conflicts
Virtue Ethics / Confucianism: moral character
Confucianism / Postmodern Ethics: relationships with others
Postmodern Ethics: moral impulse and emotions
see Crane & Matten 2007:121
And finally … moral imagination
concept introduced to business ethics by Patricia Werhane (1999)
is concerned with whether one has a “sense of the variety of possibilities and moral consequences of their decisions, the ability to imagine a wide range of possible issues, consequences and solutions”
allows us to see beyond the ‘rules of the game’ and standard responses
enables creative moral managerial decision-making
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bank lending with aim of social and economic renewal of neighbourhood
environmental innovation
flexible work-schemes for employees faced with redundancy | 
