海鲜食品餐馆的发展case study

Sea Food Restaurant

海鲜食品餐馆的执行纲要一Executive Summary Sea Food Restaurant

 

Sea Food Restaurant is the newest restaurant that is geared towards providing tasty, finger licking delicacies that have been made using the finest ingredients under the keen supervision of the City’s top chefs. Sea Food restaurant is set to open it’s doors to the public on the first of January two thousand and twelve to help the locals usher the new year in style, vigor and tasty dishes. The restaurant is purely on partnership basis between some of the most well experienced and respected chefs in the country giving the customer a sense of first class tasty meals and assurance. The restaurant is expected to provide a number of services to the general public which will include but not limited to; smoking zone, bar and grill zone, family dining area, unlimited assorted buffet, dozens of foods stuff, ample car parking and security, entertainment area meant for game watching and unwinding and kids play area (Ford, et al 2007).

 

Sea Food Restaurant will target both high end and middle class clients and provide a common class yet make the high clientele feel the real worth of their money. We will also look into being the ultimate destination for end of year corporate parties and we plan on being mobile too in a bid to reach those corporate clients who might not make it to come to us. We intend to take full advantage of our strategic location and maximize on it in a bid to create a conducive environment that will be acceptable by our clients and the employees as well. The restaurant industry is represented by a large percentage and this has created a comfortable base for employment which has in turn kept the economy on a stimulus projection.

 

The current estimates show that there are over three hundred thousand employees who have been employed in this industry on a full time basis and it has contributed twelve percent of the countries employment. If the entire restaurant business was to be evaluated and valued, it would be valued to be slightly over thirty billion dollars which is a very lucrative figure. Some of the leading industries in this restaurant industry include, tourism, bed and breakfast, outdoor activities among others.

 

Having conducted a feasibility study, it is evident that there still is room for growth in this industry and venturing in it is in itself a noble course. The study has also shown that some factors are key if one is to venture in this industry. These are;

 

Increase in the number on restaurants in a given area so as to avoid flooding of the same business.

County authorities have now tighter health regulations and they demand strict adherence to the environmental safe policies.

The restaurant managers are fully aware of the competition and have devised ways in beating them and creating a unique house hold name for the restaurant. They intend to differentiate themselves from the rest of the pack through; Ownership, skills acquired while in the industry, location of the franchise restaurants that they intend to open up in future, and also the studies that will always be conducted and suggestions brought about. The restaurant’s organizational chart is professionally simple, there will be the head chef and other chefs, the floor manager and also a bar manager. Supervisors for other units will be picked based on the employees work and commitment to help the establishment grow. The restaurant is looking in to making minimal profit on the lower side while providing quality food at an affordable rate thus making it customer friendly. With time, the restaurant will focus on maximizing the profits while maintaining the clientele base and also the restaurant will look into creating a new division that will solely focus on creating new recipes.

 

The initial start up capital for the restaurant is inclusive of; capital $45,000, marketing $8,000, and business support $5,000. Most of the funds will be set aside to help in the restaurant’s make over, and also buying of a new state-of-the-art cashier’s register which will also be used to place new meal orders. Advertising will be done in an aggressive way and also make sure that not much is spent on it in a bid to reserve the funds and avoid unnecessary expenditures.

 

In a bid to make this restaurant a success, the owners have pooled together the funds that they have been saving, private equity, assistance from the state and federal governments and the reminder will be financed by a leading local bank which will finance over a three year term.

 

餐馆成立背景一Establishment description

 

Sea Food Restaurant is a fairly new establishment that is geared towards being the best restaurant that it can be through customer satisfaction and employee enhancement. The restaurant will be on a partnership basis through the top chefs who are bringing in a wealth of experience that collectively adds up to seventy years. The chefs have left their jobs in a bid to start up this restaurant and take it to the next level.

 

The restaurant is looking into having flexible menus in a bid to accommodate everyone regardless of creed, race and religious beliefs. Through hiring of well experienced pastry chefs, the restaurant is well on it’s way to becoming a house h old name in the region. One of the key elements that the restaurant is looking into is coming up with ways to ensure customer satisfaction and retain the old customers while attracting new ones. The owners have formed a list of objectives they hope to accomplish within the next financial year. These are; obtaining new clients totaling to one hundred every week, generate a net profit of over fifty thousand dollars, scouting for new restaurant locations which will be instrumental should hey decide to venture and the setting up of a fine foods division.

 

Sea Food Restaurant will be located in the heart of Canada’s Baltimore City at 6311 Monika Pl Lot 1309 21207. The whole area is chattered and will be enough to house the new state-of-the-art kitchen, bar and grill, assorted dining area, entertainment are and also a smoking zone.

 

食品与服务质量一Product and Services

 

Sea Food Restaurant will offer a wide range of assorted foods and beverages that will coupled up with idiosyncratic images. The restaurant will present the products in three ways; there will be take out, eat in and home or destination deliveries. Most of the food will be prepared in the restaurant to avoid contamination and using of unauthorized ingredients which can compromise the food quality. The ingredients used will be one of a kind and also the portions and quantities used will be different from others in a bid to create a unique distinctive taste.

 

食品菜单一Menu

 

This will comprise of reasonable size and temperate low price which will have authentic American, Mexican, African, Chinese foods among others. This will however not negate the fact that the restaurant will be known for its sea food trade mark and prowess. The main aim is to give the customer a satisfying nutritious healthy meal.

 

食品质量一Production

 

This will always be done in the restaurant’s kitchen where the fresh produce will be used in the creation of the meals from scratch upon order. The head chef will be in charge and will also make sure that cleanliness in enforced to the latter strictly and product quality will not be compromised.

 

餐馆服务一Service

 

The customer will have the luxury of choosing how they want their food. The will either eat in, take out or have it delivered to them by one of the delivery employees. This will be coordinated in a careful manner so as to avoid delays in deliveries. There will also be a set radius of how far the deliveries will be made for convenience purposes both for the client and the restaurant.

 

发展前景一Potential Prospects

 

Some customers would like to have this kind of meals done in their homes and the thing is that they may not have the time or the technical know-how to do that. Sea Food Restaurants is looking into providing these kinds of families a customized supply that will last to over a month of readily available prepared meals. Though this is not something definite, the owners will have a pilot project for it to see how it goes before putting it on the menu. Should it be a successful project, it will help increase the restaurants revenues without necessarily having to add staff or even any working area.

 

市场分析一Market Analysis