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星巴克组织结构——Starbucks Organizational Structure
Starbucks (a manufacturing company) has avoided the hierarchical organization structure, and therefore they have no formal organization chart. Although Starbucks goes to no great lengths to define or list their organizational structure (n.a., Successful Application of organizational startegy Starbucks, 2009). Recent changes in the organization define the organization as a matrix structure (Shultz, 2008). These changes in the organization, done to improve the customer experience, helped define the communication directions used by the organization. (Associated content, 2009). The matrix structure, defined by Business Reference (2007), is made up of cross-functional work teams that have the ability to report to heads of the organization other than the primary supervisor. This structural behavior has allowed the corporation to have successful communication upward, downward, and laterally with its employees (n.a., Successful Application of organizational startegy Starbucks, 2009). |
